I make sauerkraut, German mustard, and surprisingly good strategic counsel.

Sonja Ceri GAICD FICDA

Private Advisor · Fractional CMO · Non-Executive Director

I work with people who are building something that matters.
Where getting it right is as important as getting it done.

If someone sent you here, they thought it was worth a conversation. I work with a small number of leaders at a time, quietly, and always in confidence.

Book a conversation How I work
Not a consultant.
A person who has been there.

I've founded and exited businesses, scaled national healthcare organisations, sat in boardrooms, rebuilt teams, and navigated complexity from the inside.

Most organisations don't need more resources. They need clearer thinking about the ones they already have. That's where I come in.

Strategy, governance, AI, growth, brand. Twenty years across healthcare, ESG, NFPs, and founder-led organisations.

I work across
NFP · Founder-led · Family enterprise · Governance · Growth

How I work

In the room,
not on the sidelines.

I don't hand over reports and disappear. I work alongside you, inside the problem, until it's solved. What we work on stays between us. That's not a policy. It's just how trust works.

Discretion
Your organisation, your challenges, your decisions. None of it appears on my website, in my case studies, or in any conversation I have with anyone else. What happens in the room stays there.
Clarity over complexity
Most problems that look complicated are actually just unclear. I help you see the whole picture, find the real question underneath the noise, and move with confidence from there.
Small by design
I work with a handful of organisations at a time. Not because I can't scale, but because the kind of thinking I do requires full attention. You get all of me, not a slice of me.
Honest above all
I'll tell you what I think, including the things that are harder to hear. That's what you're actually paying for. Not validation. Not a plan that sounds good in a presentation. The truth, clearly told.
Sonja Ceri

About

Twenty years
inside
complexity.

I founded and exited a certified B Corp. I've held CMO and executive leadership roles in national healthcare networks, helping scale organisations through periods of rapid growth and significant structural change. I sit on boards. I've built marketing functions from scratch and pulled them apart when they needed to be rebuilt.

I'm based in the Northern Rivers, NSW and work nationally with SMEs, not-for-profits, and family offices who need senior strategic counsel without a full-time hire. The people who work with me tend to have been referred by someone who has worked with me before. That's the way I prefer it.

I won the WasteSMART Award for ESG and Climate Care. I hold GAICD and FICDA credentials. And I genuinely make very good sauerkraut.

Masters in Economics
WasteSMART Award 2025 — ESG and Climate Care
Founder and exit x2 — Media Junkies and Four Drunk Parrots, certified B Corp

AI, without the noise

Everyone's talking
about AI.
Very few know
what to do with it.

I help organisations make sense of AI, without the hype. That means honest conversations about what's actually relevant for your size and sector, what the risks are to your data and your reputation, and how to bring your board and your team along with confidence.

No jargon. No vendor agendas. No breathless predictions. Just clear thinking from someone who understands both the technology and the governance questions underneath it.

If your board is asking what your AI policy should be, or your leadership team isn't sure where to start, that's exactly where I come in.

Work with me

If someone sent you here,
let's have a conversation.

I take on a small number of engagements at a time. There's no pitch, no proposal before we've spoken. Just a twenty-minute call to see if it makes sense.

Book a 20-minute call

No obligation. Entirely confidential.